Prepare to be spun

The Joshua Tree Villas project proposed by Katz Development in Joshua Tree would put 2800 homes as well as retail facilities on a pristine square mile of Joshua tree forest at Section 33, opposite Mentalphysics and bordering Yucca Valley at La Contenta. Not surprisingly, the proposal has been provoking strong community opposition, and we've been informed that now Katz Development has hired professional PR firm GCA Strategies to spin troublesome residents into complaisance.

According to the GCA Strategies Website:

GCA Strategies is America’s top public affairs firm when it comes to overcoming NIMBY opposition to and mobilizing community support for real estate proposals. We’ve written the book on land use public relations – books like “Winning Community Support for Land Use Projects” and “Making Community Meetings Work.” We provide our clients with overall entitlement strategies, community relations plans, agency advocacy plans, public opinion polling, and hostile audience and communication training.

Look out, neighbors: The out-of-state developers are "entitled", and we're "hostile NIMBYs." Feeling dizzy yet?